Escape the noise.

Born in the mountains. Built for something bigger.

This brand begins with a mantra and a mountain. The mantra: escape the noise. The mountain: Mount Timpanogos.

Most outdoor brands sell adventure. Timpanogos stands for something a little different.

Life in the digital era has rewired our brains. We often feel stressed, distracted, overwhelmed, addicted to algorithms and alerts and cheap dopamine. But we crave something more. Something real.

That's what Timpanogos is about — the outdoors as a path to mental health and connection. Everything we design — backpacks, apparel, gear — exists to support that experience.

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A physical brand in a digital world

Our Story

Timpanogos Hiking Co. was established in 2022 when founder Joseph Vogel decided to leave his life as a tenured professor in Massachusetts and launch an outdoor apparel brand focused on mental health, community, and analog experiences in his home state of Utah.

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Mental Health

We give at least 1% of all proceeds to champion mental health by encouraging people to get outdoors.

Community

From our badge program, to the businesses we work with, to the causes we support, we believe in being local and giving back to the community.

Sustainability

We work with suppliers and partners that prioritize ethical practices and sustainability. And we re-purpose/donate all returns to avoid waste.