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Born in the mountains. Built for something bigger.
This brand begins with a mantra and a mountain. The mantra: escape the noise. The mountain: Mount Timpanogos.
Most outdoor brands sell adventure. Timpanogos stands for something a little different.
Life in the digital era has rewired our brains. We often feel stressed, distracted, overwhelmed, addicted to algorithms and alerts and cheap dopamine. But we crave something more. Something real.
That's what Timpanogos is about — the outdoors as a path to mental health and connection. Everything we design — backpacks, apparel, gear — exists to support that experience.
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A physical brand in a digital world
Our Story
Timpanogos Hiking Co. was established in 2022 when founder Joseph Vogel decided to leave his life as a tenured professor in Massachusetts and launch an outdoor apparel brand focused on mental health, community, and analog experiences in his home state of Utah.