"One thing hiking reminds you is to embrace the friction. We are not intended to live a tepid, passive, sedentary existence. We are not resigned to lives of quiet desperation.

We live in an age of convenience but too much convenience leads to atrophy.

We’re supposed to move and sweat and ache and struggle and strive.

Society has sold us so many illusions. So many shortcuts and drugs and distractions.

But we still have a choice.

I chose the mountains.

- Joe Vogel

Founder & CEO

Joe is a bestselling author, professor, and entrepreneur.

​He earned a PhD from the University of Rochester, and taught in higher education for several years, earning tenure in 2021, before launching Timpanogos Hiking Co. in 2022.

He has published multiple critically-acclaimed books and been featured in The New York Times, The Atlantic, Forbes, The Guardian, Slate, and the Boston Review, among other publications.

Delaney joined the team in the summer of 2023 and has been an integral part of Timpanogos Hiking Co. since its first year, doing everything from helping customers to organizing events to modeling our apparel. She is currently a sophomore at Utah Valley University, where she is majoring in International Business.

Hunter joined the team in the summer of 2024. He is a sophomore at Brigham Young University, where he is working toward a degree in Strategic Management in the Marriott School of Business.

Mack officially joined the team in the summer of 2024 after being our best ambassador for over a year. She is an avid hiker and digital creator. You can follow her adventures on Instagram at @exploreandhike