Welcome! We created this page to make it easier for journalists/media interested in covering Timpanogos Hiking Co. Take a look around and let us know if we can help you with anything!

The Origin Story - Our founder has a wild story. From living on an island in Micronesia, to writing a bestselling book on Michael Jackson, to working with filmmaker Spike Lee, to earning a PhD in literature and becoming a tenured professor, to leaving that life behind to launch an outdoor brand in the Wasatch Mountains of Utah.... learn more about Joe Vogel and his vision for Timpanogos Hiking Co.

You can request an interview with him at info@timpanogoshiking.com

The Underdog Story - Who doesn't love an underdog story? Timpanogos Hiking Co. started in a basement and got its footing as an outdoor brand with no previous business experience and no financial backing. The leap was inspired in part by the the movie, Field of Dreams. While the outdoor industry as a whole trended down in 2023 and 2024, Timpanogos has thrived, generating over 10,000 orders in its first two years!

The Summit Badge Story - In 2023, Timpanogos brought back a beloved old tradition: awarding people Timp Badges for summiting to the top of Mount Timpanogos. It was the first time badges were handed out in over fifty years and became a huge hit! In 2024, the tradition was expanded to ten peaks, kicking off the inaugural Wasatch Summit Badge Challenge. We have given out thousands of free badges to hikers all over the country and the world!

The Mental Health Story - Our slogan is well-known among our followers: escape the noise. In an increasingly stressful, screen-saturated world, we believe hiking does wonders for the body, mind, and soul and is needed now more than ever. Championing mental health is central to everything we do. Let's talk about it!

The Goat Story - Our official mascot and spirit animal is the mountain goat. Some assume this is a claim to greatness, but in fact it was inspired by the mountain goats up near the top of Mount Timpanogos. If you've been dying to do a goat story, we've got you covered.

Other stories you might be interested in:

- Why we are the only outdoor brand with a resident poet laureate (Walt Whitman)

- Why Utah gets a bad wrap

- Why the Timpanogos - Cotopaxi rivalry remains civil